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BUSINESS
GOLF -
WHY GOLF AND BUSINESS?
| 1. |
Timeframe - "can
I meet with you?" - gets about 30 minutes with
the customer.
“Lets
play golf !“ gets you 4 hours of quality time. Time
that allows you to develop rapport, build the relationship
and eventually close the deal. Time that also
allows you to observe the other player, how they
communicate, their behaviour and how they handle
different adversities (character) |
| 2. |
Informality -
the golf course provides an informal setting with
a greater sense of privacy than exists
in the office. There is also likely to be less ego
involved in the business process. |
| 3. |
Challenge -
golf more closely resembles business than any other
sport. It is a closed skill sport. What
you do does not influence what I do, in terms of the
shot to be played. Unlike tennis, for example, where
I am constantly reacting to every shot that you play. The
golf environment is constantly changing (weather conditions,
uneven lie, different courses & strategy) much
as in business (economic climate, market adversity,
different cultures and competitive threats). |
| 4. |
Image - golf is perceived as a quality sport. The
lifestyle reflects prestige, class and power. Some
of the best known business people and personalities
play golf
( Bill Gates, Sir Richard Branson,
Bill Clinton, David Beckham ). So when you invite a customer to
play golf, or attend a golf event, you in effect
express your value of them. The same goes for your
staff. Make us feel valued and we work better. |
| 5. |
Equity - the handicap system in golf allows players
of widely differing abilities to play a competitive
game |
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© Discovery
Golf 2004 |
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